Bacon is healthy yet indulgent
Well, I think it’s somewhat of a response to people wanting to eat healthier and still craving some of the indulgences that only things like bacon can provide. We’re thinking much more in terms of balance. So we like fresh, we like to eat things like more poultry and those sort of things, but we also want to indulge in those things that are really good. And I think bacon fits that niche.
There’s something so grounding about it. This is a quintessentially American food, and of course it doesn’t just belong here, but I do think there’s something about bacon that does feel like a taste of home to people here. I mean, I’m of Indian origin, but I still recognize that connection of something that feels grounded in my history here in the United States. So I think it’s that.
It’s so indulgent, and there’s a little sense of being naughty when you’re eating something that indulgent. I think that brings people together … You’re a little bit crazed. I love Greek mythology as a child, and I think about Dionysus where all these women drink and then they go crazy. That’s kind of how people are when they have really good pork belly or bacon. I think that’s something instinctive and naughty and ecstasy and great about it.
